I agree it kinda sucks there is very little help with build in the game or even on the forums.
Yet clues have been given out over the years that alliances have hoarded into their private forums, and they use to their advantage. They've also done a lot of research themselves having played the game for years too before someone jumps me.
Not everyone wants to join an alliance so you're at a real disadvantage. The clues that have been given out should be public and there should be a little more help in game.
There always people willing to help new players in fact this game has more playing willing to help than most.
Don't get why anyone would not want to be a part of an alliance yes each alliance have their quirks but mainly they are friendly helpful people.